The aesthetic vibe I get from the new Milk Makeup products is 50% farmer market fresh 50% city downtown cool. I have not yet tried the multi-use paraban-free products to comment on them. The advertising and packaging are cute. The prices are really good. I am not sure what is really new about them, multi-use and paraban-free products have been around a while. Plus their claim of “high concept” like goop’s skincare line “high performance” means nothing. That being said, the overall concept does look, sound really fun for Summer and who doesn’t want to feel like they are a pretty, super cool kid? Click here to browse Milk Makeup. Prices: $18-$30.