Soon we may see a collaboration between a retailer and Avametrics – a company that’s been developing for four years the capability of a true virtual fitting room based on in store 3 second body scans collecting no images just up to 200 data points. The algorithms are similar to those used for self driving cars and computer vision. How great would it be to never again have to make an online purchase return? Well, maybe that’s expecting too much, but sometimes you just need to see an item on your own body and the closer a virtual fitting room can get to reality the less likely the return will occur. I hope this technology works. I shop online a lot so I return a lot. Coupling this with speedy drone delivery/exchange/return service trumps common online free shipping and would really make me smile. Stay tuned.