As you know from several of my posts like Cosmetics Chemical Truth, I am a non toxic brand pioneer and champion, having started one 9 years ago. This makes me really picky as shown with my post about Gwyneth Paltrow's goop Juice Beauty being elitist in pricing. Now, there are many non toxic beauty product brands. Beautycounter products, for example, include none of the chemicals I avoid. They are priced lower than goop Juice Beauty, Tata Harper, Kjaer Weis; yet higher than W3ll People, Burt's Bees, Yes to Carrots, Shea Moisture, Dr. Bronner's, S.W.Basics, and similar to Jurlique, RMS, REN clean skincare, BITE beauty, ILIA makeup, Smith & Cult nail polish, Nonesuch, Makanai, Josie Maran, Honest Beauty....